The Xunta de Galicia attended the launch of the campaign on 23 October 2026 Redondela no Camiño in Redondela. The Director-General for Trade and Consumer Affairs, Gabriel Alén, took part in the opening and described the initiative as one of five measures receiving separate support this year to boost local businesses. It is run by the Asociación de Empresarios de Redondela.
The campaign aims to forge closer links between local shops and the history of the municipality along the routes of the Camino Portugués and attract more customers from among pilgrims and other visitors. The organisers say the programme includes street and market events, themed walks, and partnerships with the hospitality, retail and craft sectors. The previous Feira de Oportunidades is being developed further and incorporated into the new format.
According to the regional government, the support falls under the funding scheme for Centros Comerciais Abertos . Almost 2.5 million euros have been allocated for this purpose in the current year, to be distributed among 56 neighbourhood and town-centre groups and four sector associations. The Xunta lists Redondela no Camiño as a campaign receiving exceptional funding. The announcement did not specify the amount allocated to the specific measure in Redondela.
The format of larger sales events has recently been under discussion locally. The Concello de Redondela and the Asociación de Empresarios de Redondela had discussed locations and formats. According to the organisers, Rúa Ribeira is to be used more extensively as a central area. Economic expectations expressed by individual stakeholders – for example, about possible increases in sales – should be regarded as forecasts; reliable official figures are not currently available.
Redondela no Camiño brings together the interests of the municipality, the Xunta de Galicia’s funding policy and local business associations’ strategy of turning tourist flows into regular customers. Whether this produces structural benefits for businesses in Redondela will depend on the response to the events and a subsequent assessment under the funding scheme. No claims about specific results have been officially substantiated at this stage.
Editor: Mira Cadena (Article created with AI assistance).