On 21 October 2026, Spain’s Minister for the Economy, Carlos Cuerpo, announced a retail programme in Ceuta: customers can shop using Bonos with 25 per cent discount vouchers, with additional discounts planned that can be applied directly at the till. Campaigns are planned for Black Friday, with Christmas season and a spring campaign.
Customers pay only 75 per cent of the voucher’s value when using the bonos; the remaining 25 per cent comes from public funds. The maximum bonus amount that can be used per person is 300 euros . In addition, shops will be able to offer discounts directly at the till, co-funded by the state and the businesses; according to the information available so far, these discounts may be up to 15 per cent. The specific amount and distribution of each discount will be determined by the programmes locally.
The funding is based on Real Decreto-ley 22/2026. Under this decree, Ceuta receives funds with which the Cámara de Comercio can implement the bono programmes and related retail campaigns. Of the total emergency package of 309 million euros for Ceuta, the government says 14 million euros are earmarked for boosting retail and tourism; of this, 10 million euros are specifically intended for measures supporting local retail, including the bonos.
The programmes will be organised through agreements between the Cámara de Comercio and the relevant State Secretariat for Trade. Operational details are still to be settled: outlets and digital channels for the bonos, the list of participating shops, exact start and end dates for the individual campaigns, and reimbursement of discounts applied at the till. The authorities have said they will clarify these points shortly.
The background is a downturn in local retail recorded since the summer of 2026. Ceuta has experience with the so-called Buybonoinitiatives, which have also offered a 25 per cent discount in previous campaigns. The newly announced measure combines such bonos with additional direct price discounts in shops and is intended to concentrate demand at the end of the year and during the early spring high season. The scale of the impact will depend on how many shops take part, how the discount caps are set and how quickly reimbursements are processed. The government says the programme is time-limited and has announced an evaluation to inform a decision on whether to continue it.
Editor: Mira Cadena (Article created with AI assistance).