Seat and Cupra are signalling a return to full capacity at the factory in Martorell at Barcelona . Markus Haupt, CEO of SEAT S.A. and Cupra, said on Monday at the Paris Motor Show 2026 that production should reach the capacity limit of 2,500 vehicles a day in 2027. He said this target was essential to the site’s competitiveness.
The immediate context is Haupt’s comments to journalists at the show in Paris. They are consistent with reports in the Spanish media and company statements. This is a plan; according to his comments, there are no binding commitments to allocate additional models within the Volkswagen Group .
Haupt named the Cupra Raval as a key model for Cupra’s growth and its electrification strategy. According to company figures, there were 51,200 orders by the end of September, and 14,800 vehicles had been delivered. The brand is targeting more than 100,000 Raval deliveries next year. This figure is a forecast and depends on production ramp-up and market demand.
Martorell is SEAT S.A.’s main manufacturing site in Spain. In recent years, substantial investment has gone into converting it to produce electrified powertrains. In future, the factory is expected to build combustion-engine, hybrid and urban electric vehicles in parallel. Haupt considers a second electric platform “necessary” to secure sustainable capacity utilisation. Management is working on this, but decisions by the Volkswagen Group on further platform and model allocations are still pending.
The targeted daily output of 2,500 vehicles would strengthen the region’s economic base and generate additional orders for suppliers in Catalonia. At the same time, this scenario depends on group decisions, demand for electric and hybrid vehicles, and the stability of European supply chains. Figures for volumes and dates should therefore be regarded as company plans.
Cupra’s presence in Paris marks its appearance at one of Europe’s most important motor shows. There, Haupt highlighted the importance of the Cupra Raval to the development of the brand and linked the production targets in Martorell with the further ramp-up of electric models. SEAT S.A. gave no specific production figures beyond the targets mentioned.
Editor: Daniel Mayer (Article created with AI assistance).