Briefing
The fashion house Santa Eulalia in Barcelona has marked the centenary of its first Haute Couture desfile with several events on 10 and 11 September 2026 The celebrations included an evening event at La Paloma, the launch of a new perfume and accompanying exhibitions on the company’s history. Representatives of the house, including owner Luis Sans, described the 1926 presentation as a defining milestone in the professional staging of fashion in Barcelona.
The historical claim that Santa Eulalia organised one of the city’s first fashion shows during a desfile in 1926 can be substantiated by the company’s published primary records and independent local reporting. Santa Eulalia’s official website explicitly states that, in 1926, “the first desfile took place on the upper floor of the shop” and that the innovation was adopted from Paris. Contemporary accounts in national media such as El País as well as recent reports in La Vanguardia and El Diario de Barcelona reconstruct the same events and name Pedro Formosa (also Pere Formosa), then head of design, as the creative figure responsible.
The evidence is therefore based on the company’s history, preserved archival material and repeated coverage in local and national media. None of the publications reviewed directly cited a wholly independent primary source in state archives; however, the event’s consistent appearance in several reputable sources makes the chronology more plausible.
From an editorial perspective, the current occasion serves both commemorative and brand-strategy purposes: the anniversary activities place the brand historically within Catalan fashion history while also promoting products in the luxury segment. Terms such as desfile and Haute Couture were incorporated into German-language reporting; details of people and roles are clearly attributed throughout. The dates refer specifically to 10 September 10 September 2026 and 11 September 2026.
Editor: Celestina Fuentes (Article created with AI assistance).