Murcia has launched a retail campaign in the city centre: anyone spending at least €30 in one of the 34 participating shops will receive a limited-edition cloth bag featuring one of five exclusive designs by Murcia-born illustrator Eloy González. The campaign, with the slogan “Presume de comercio. Presume de Murcia”, began on 28 September 2026 and is scheduled to run throughout October or until stocks run out.
The initiative is run by the city council, the Ayuntamiento de Murcia, and the traders’ association Nuevo Corazón de Murcia. Both describe the campaign as part of the “Murcia todo el año” strategy, which aims to bring more life to the city centre and raise the profile of local businesses.
The five bag designs feature notable locations in the city, including Plaza del Cardenal Belluga as well as Correos, Platería, Trapería and the Plaza de las Flores. According to the organisers, distributing the cloth bags is intended to reward regular customers, attract passing shoppers and highlight Murcia’s identity.
The councillor responsible for commerce, Jesús Pacheco sees the campaign as a way to increase footfall in the city centre and give independent shops an extra boost after the summer season. The deputy chair of Nuevo Corazón de Murcia, Begoña Caravaca, says the bags are intended to recognise loyal customers while also promoting Murcia’s visual identity.
According to the association, participating businesses include a range of boutiques, shoe and jewellery shops, opticians and hairdressers in the city-centre shopping streets. The bags are handed out when customers make a purchase in a shop; there is no central collection point.
The campaign is time-limited and subject to availability. Participating shops will display the terms on site. Consumers should follow the notices displayed in each shop regarding the minimum spend, campaign period and remaining stock.
The campaign follows earlier initiatives to revitalise the city centre, but this autumn it uses a consistent, recognisable design and a clear incentive at the point of sale. Retailers hope this will produce a measurable increase in visits and sales in October.
Editor: Mira Cadena (Article created with AI assistance).