The municipality of La Frontera on El Hierro launched the second edition of Vinos con Estrella The two-day initiative began on 2 November and runs until 3 November 2026. It is aimed at sommeliers, retailers, importers and other industry professionals, with the goal of improving the market position of the municipality’s wines on mainland Spain. It is part of the Dinamiza Rural of the Gobierno de Canarias programme and is organised locally by municipal bodies.
According to the regional government’s statement, the programme includes visits to several wineries in the municipality, guided tastings, samples of local products and direct discussions with producers. The venues include Viña Frontera, Bodega Uwe, Bodega Soterana, Bodega Las Vetas, Bodega Cornicales and Bodega Mirador de Adra. An official visit to the Consejo Regulador DOP El Hierro is also scheduled. The organisers highlight the distinctive character of herreño wines, shaped by volcanic soils, challenging growing conditions and small production volumes.
Narvay Quintero, Consejero for Agriculture, Livestock, Fisheries and Food Sovereignty of the Gobierno de Canarias, is quoted as saying that projects like this boost economic activity in rural areas and create new marketing opportunities for local produce. The mayor of La Frontera, Pablo Rodríguez Cejas, welcomed the participants at the Consejo Regulador’s premises and thanked the regional government for its support. The councillor for local development, Marcos A. Casañas Barrera, described Vinos con Estrella as an opportunity to open up new markets; the project had been named as a finalist in the I Premios Fecam 2026. These statements come from official communications by the institutions involved.
The initiative aims to encourage concrete distribution agreements with mainland partners and improve local producers’ access to specialist channels. It also aims to raise La Frontera’s profile as a distinctive wine-tourism destination. The statements available do not document measurable market results or supply agreements already concluded.
According to the Gobierno de Canarias, Dinamiza Rural is intended to create additional economic opportunities in rural municipalities and increase the value generated by products closely tied to their place of origin. In La Frontera, this brings together the interests of wine-growing, gastronomy and sustainable tourism. This edition of Vinos con Estrella builds on the approach launched the previous year: raising the profile of quality wines from El Hierro and developing more reliable routes to market.
Editor: Mira Cadena (Article created with AI assistance).