Santander, 7 November 2026. The Dirección General de Comercio y Consumo of the Government of Cantabria and the Cámara Oficial de Comercio, Industria, Servicios y Navegación de Cantabria have unveiled the audiovisual training project “¡No me digas que no tienes 5 minutos!”. The aim is to provide the region’s retailers with short, immediately applicable tips for day-to-day business management. The project is delivered through the Oficina Comercio360Cantabria; the initiative is funded by the Dirección General de Comercio y Consumo.
The core of the offer is a series of “píldoras formativas” in video format: short, practical lessons which, according to the organisers, are based on the real needs of small shops. Retailers can also suggest topics; the Chamber of Commerce has announced a survey of businesses and provided a contact address. The Government and the Chamber are thus pursuing a flexible, demand-led approach intended to offer quick solutions rather than comprehensive theory courses.
The initiative is part of a broader regional programme of support and training for the retail sector. Publications in the Boletín Oficial de Cantabria have documented “becas de formación práctica” for postgraduates since 2024 and 2025. These scholarships and practical training programmes, regulated under regional law, aim to build skills for the promotion, internationalisation and digital adaptation of retail. Against this background, the new video series appears to be one element of a coordinated package of measures combining information, advice and practical support.
Attributed statements: The content, aims and organisational details cited are based on information from the Dirección General de Comercio y Consumo and the Cámara Oficial de Comercio, Industria, Servicios y Navegación de Cantabria. References to earlier programmes are based on the relevant notices in the Boletín Oficial de Cantabria.
Short formats can widen access to training and offer small businesses with limited staffing accessible learning opportunities. Whether the video-based, participatory approach leads to measurable improvements in competitiveness or digitalisation will depend on follow-up provision with more in-depth support. The Government describes the initiative as part of its aim to strengthen the competitiveness of “comercio de proximidad”. The announcement gave no specific evaluation deadlines or quantifiable targets.
Editor: Mira Cadena (Article created with AI assistance).