The regional government of Cantabria is holding a three-day course on the responsible and competent use of social networks in Santander from 23 to 25 November 2026. The organiser is the Consejería de Inclusión Social, Juventud, Familias e Igualdad. The course, entitled “De consumidor a creador: marketing y redes sociales”, will take place at the Escuela Juventud Emprendedora de Cantabria in the Parque de Mataleñas .
According to the government, the course aims to familiarise young participants with how social platforms work and the mechanisms of digital influence, and to enable them to use them thoughtfully. The format is also intended to foster entrepreneurial attitudes. The instructor will be entrepreneur and marketing trainer Sergio Pessoa .
The programme is practical in design. It covers the basics of popular networks’ algorithms, developing a personal brand and adapting content to different formats. Exercises are planned on short-video formats such as Reels, carousels, Stories and live content. Participants will also work on scriptwriting, smartphone recording and editing with widely used applications such as CapCut and Canva. In team workshops, participants will develop their own projects using test profiles and present the results at the end.
Registration is available through the youth portal Jovenmania. Information on the venue, date, instructor and course content is based on the Regional Government’s official notice of 10 November 2026. The announcement did not specify eligibility requirements, the number of places or any possible costs; the government refers to the registration platform for organisational details.
The course is part of the programme offered by the Escuela Juventud Emprendedora de Cantabria (EJECANT), which is part of the Dirección General de Juventud, Cooperación al Desarrollo y Voluntariado . The institution aims to improve young people’s employability in Cantabria and provide knowledge about setting up businesses. Combining media literacy, brand development and project-based learning reflects an approach that seeks to strengthen digital skills as part of professional qualifications.
The initiative therefore addresses two administrative priorities at once: preventing problematic online use and promoting practical skills relevant to training, study and early career steps. The government has not said whether the format will be expanded or repeated after its first run.
Editor: Mira Cadena (Article created with AI assistance).