Briefing
The Instituto Nacional de Estadística (INE) reported on 22 September 2026 provisional results from the Coyuntura Turística Hotelera for August 2026. According to the data, the Average Daily Rate (ADR), meaning average revenue per occupied room, stood at 166.9 euros. This is a historic high and represents an increase of 7.3 per cent compared with August 2025. The hotel price index calculated by the statistics office also rose significantly year on year.
Regional differences are pronounced: the Balearic Islands led the list, with an ADR of around 230.7 euros in August, while Extremadura was among the regions with the lowest average prices. This contrast—high prices on the coasts and islands, and significantly lower averages inland—explains a large part of the national average. In parallel, the INE recorded an increase in Pernoctaciones, or overnight stays, especially in traditional tourist areas.
Industry indicators such as ADR and the figure RevPAR (revenue per available room) show that both pricing and occupancy contribute to revenue performance. The INE also notes that these are provisional results, which may be revised during final reconciliation. Analysts attribute the acceleration in prices to several factors: higher energy and staff costs, tighter supply capacity during peak months, and persistently strong demand in the high season.
Historical comparisons with years before the Covid-19 pandemic show marked increases, although such comparisons should be treated with caution because demand profiles and the structure of supply have changed. For consumers and travel providers, the key question remains whether price pressures will ease over the off-season or whether the observed trend will persist. Further reliable conclusions about developments require the final INE data for the coming months and additional information on the wider economic situation.
Editor: Daniel Mayer (Article created with AI assistance).