The Spanish communications agency Trescom announced on 21 October 2026 that Iñaki Ortega was joining as managing director and lead shareholder. Founder Isabel Lozano remains president of the company. The previous head of operations, Miriam Sarralde, will continue to run day-to-day operations and increase her shareholding. Another core investor is Alberto Corcóstegui . Financial details of the transaction and the exact shareholdings have not been disclosed.
Ortega, formerly managing director at LLYC, is expected, according to the company, to usher in a new phase of development and growth. Trescom aims to consolidate its business foundations, strengthen its sales capabilities and position its services more competitively. According to the company profile, the agency serves clients in technology, healthcare, consumer goods, insurance, finance and talent management. Trescom has been operating for more than 17 years and has offices in Madrid, Barcelona and Lisbon .
The change in ownership structure is linked to a leadership change in the senior operational team. Ortega is taking overall responsibility as managing director, while Sarralde will lead operations and ensure continuity in client work. Lozano remains president, with a strategic role in the company. No detailed information has been given about Corcóstegui’s future role beyond his position as a core investor.
The announcement comes at a time of intense competition in Spain’s communications market, as agencies invest more in consultancy, data capabilities and integrated services. Trescom presents the move as a response to the growing demands of major brands and international companies. The agency has not set specific revenue or profit targets. No official information is available on valuation metrics, the size of the new shareholder base or any changes to the client portfolio.
Statements about future business developments are therefore left to the people in charge. What is clear is that, by combining a new major shareholder with continuity at the operational helm, Trescom is pursuing a dual approach of renewal and stability. The extent to which these measures actually strengthen sales, services and international presence will only become clear over the coming quarters through new client wins and market share.
Editor: Daniel Mayer (Article created with AI assistance).