Hijos de Rivera announced on 13 October 2026 the establishment of its own subsidiary in Germany The new unit is called Estrella Galicia Alemania and is intended to strengthen the presence of the Estrella Galicia and 1906 brands, as well as Cabreiroá mineral water, in a market that is strategic for the group. It plans to have dedicated teams for food retail and hospitality.
According to the company, the group has been distributing its products in Germany for more than a decade. Consumer response has been very positive, encouraging partnerships with established companies. These include its collaboration with Warsteiner as well as listings with major chains such as Edeka and Rewe. With the new subsidiary, Hijos de Rivera aims to bring existing relationships together, enable more direct marketing and respond more quickly to regional demand.
The announcement fits into the international expansion strategy of the company, based in A Coruña Hijos de Rivera points to more than ten foreign subsidiaries and a presence for its brands in over 75 countries. Germany is considered a key market by the group because consumption of premium and speciality beers is high, as are the density of professional hospitality businesses and competition in retail. The expectation is that local sales structures will improve access to hospitality businesses and simplify brand-building and promotional planning in retail.
The company did not provide specific details in its announcement about staffing, investment volumes or possible in-house logistics in Germany. Hijos de Rivera also did not comment on the unit's legal structure beyond the name Estrella Galicia Alemania, or on a start date for operations. No information is available on additional production capacity in Germany either.
The group says the new structure is intended to unify brand management and accelerate growth in both retail and hospitality. Retail partners could benefit from shorter coordination channels, tailored promotions and improved availability. Whether, and to what extent, the subsidiary will have a measurable impact on sales and results in the coming quarters remains unclear; Hijos de Rivera did not announce any relevant figures.
The announcement is the group's latest step towards strengthening its international organisation. It also underscores its ambition to operate with a stronger local presence in Germany's highly competitive market.
Editor: Daniel Mayer (Article created with AI assistance).