Madrid, 14 September 2026 — The Xunta de Galicia has in the Casa de Galicia in Madrid has opened the exhibition “Galicia, un latexo máis”. It was organised by Turismo de Galicia together with the Asociación Galega de Empresas de Turismo Activo, de Aventura e Natureza (AGETAN) and Atlantis Adventure The organised exhibition is on display until 25 October. Its aim is to present Galicia as a destination for nature and activity tourism to an audience in the capital and international visitors.
According to the organisers, the exhibition focuses on two themes: Camiño de Santiago and activities that forge a close connection with the landscape and the environment. The Director of Turismo de Galicia, Xosé Merelles, highlighted the role of the pilgrimage route as a central element of the project at the opening, describing an approach to travel that goes beyond simply getting from place to place and includes personal experiences. The approach is also intended to encourage longer stays and promote the careful use of natural resources.
The regional government links the initiative to its aim of reducing the strong seasonality of tourism in Galicia. As evidence, the tourism agency says that around 477,000 people chose Galicia in 2025 for trips focused on experiencing nature. For spending on nature and activity tourism, the Xunta cites more than €222.6 million and highlights its importance in the national comparison. These figures come from regional announcements; no independent official statistics were presented.
The presence at the Casa de Galicia, an official cultural and representative venue in Madrid, is part of a series of measures through which Galicia’s autonomous institutions aim to raise their profile outside the region. The exhibition targets an urban audience and positions Galicia as a destination for activities such as walking, routes along the Camiño de Santiago and other nature-based experiences.
The organisers are avoiding specific forecasts of short-term effects on bookings. Statements about possible economic consequences will be left until the coming months. The opening focuses on launching the exhibition and promoting a tourism model that emphasises the connection between visitors, the territory and the local community.
Editor: Mira Cadena (Article created with AI assistance).