The trade fair OjaConecta by electrical wholesaler Grupo Oja returns to Navarrete (La Rioja) for its fifth edition. 3 October 2026 is reserved exclusively for registered trade visitors; from 7 to 9 October 2026, the event is open to the public from 10:00 to 20:00. The opening is linked to the company’s 40th anniversary. The President of La Rioja and other representatives of public institutions are expected to attend the opening ceremony.
According to the organisers, new products and ranges from numerous manufacturers in the home appliances and kitchen equipment sectors will be on display. These include Bosch, Beko, AEG, LG and Teka. The fair aims to bring together retailers and end customers in northern Spain and raise the profile of specialist high-street retailers. Grupo Oja operates a large warehouse and showroom in Navarrete and uses the event as a sales platform and to build customer loyalty across its regional network of specialist shops.
OjaConecta started in 2017 as a trade-only fair and has since developed into a combined format. This year, the company is accompanying the fair with an institutional programme to mark the anniversary. No specific figures have been released for expected visitor numbers, planned speeches or the value of business at the fair.
At the same time, the organiser is highlighting the Plan Renove for electrical appliances currently running in La Rioja, which began on 1 September 2026. The scheme offers grants of 25 per cent on purchases made through participating retailers. This links product displays at the fair with a current incentive for private purchases. Consumers will be able to buy new products directly at the event and may be eligible for the grant.
The announced schedule and time slots are aimed at different groups: the trade-only first day is intended to give manufacturers, distributors and regional retailers space to discuss terms, technical matters and product ranges. The three public days will focus on demonstrations and direct sales. The event will be held at Grupo Oja’s premises in Navarrete; admission to the trade day requires prior registration, while the public event is intended to be freely accessible.
Holding the event in Navarrete underlines its regional focus in La Rioja. Statements going beyond the dates, times and anniversary mentioned above are attributed to the organisers and cannot currently be independently substantiated with figures.
Editor: Mira Cadena (Article created with AI assistance).