Briefing
ElPozo Alimentación is using the trade fair Salon International de l'Alimentation in Paris specifically to promote new product lines and international distribution partnerships. The event runs from 17 to 21 October 2026 at the exhibition centre Paris Nord Villepinte takes place and is considered one of the largest industry gatherings in the global food industry.
According to the company, its presence at the trade fair in Paris is primarily intended to deepen relationships with existing trading partners and identify new distribution channels. ElPozo says in its announcements that its brands are sold in more than 80 countries; the company did not provide specific sales figures or target markets for the new products presented in the documents available.
The trade fair organiser describes the Salon International de l'Alimentation as a biennial showcase for innovations in the food industry, where manufacturers can observe trends, hold professional discussions with buyers and receive product assessments from expert panels. Such contacts can lead both to short-term orders and longer-term listing agreements; their specific outcomes can only be reliably assessed once negotiations have concluded.
ElPozo Alimentación is based in Alhama de Murcia and belongs to the corporate group Grupo Fuertes. For the economic development of the Region Murcia the participation of regional manufacturers in trade fairs is relevant because it can stabilise export flows and boost demand for logistics, packaging and quality assurance services. At the same time, companies in the industry face challenges such as stricter sustainability requirements, growing labelling requirements and higher transport costs, which necessitate investment.
According to ElPozo, the references presented focus on combining convenience, a health-conscious approach and flavour, so that the products can be adapted to different price brackets and sales channels. Statements about future business success were presented by those involved as expectations, not as guaranteed outcomes.
Editor: Daniel Mayer (Article created with AI assistance).