More than seven in ten households in Spain are bringing forward their purchase of food for the Christmas holidays. This emerges from an analysis published on 10 November 2026 by ALDI . According to the analysis, 71 per cent of respondents say they do their shopping at least a week before the festive days to limit spending and make sure they get the products they want.
According to ALDI, the survey is based on a questionnaire completed by 1,300 people in Spain. The main reasons given for bringing purchases forward are finding specific goods more easily (51 per cent), better organising menus and shopping (50 per cent), and the prospect of lower prices (48 per cent). The summary statement contains no information on regional differences within Spain; nor does it provide details on individual product groups or shopping baskets. Regarding planned budgets, ALDI reports that almost half of households set aside between 100 to 300 euros for Christmas food.
At the same time, the supermarket remains the preferred place to shop for festive products. Coverage in Spanish trade reports on 10 November 2026 (including 20minutos, Vinetur and Financial Food) points to continuing cost pressures for many households. They describe bringing purchases forward as an obvious response: planning early increases the chance of finding the items people are looking for and taking advantage of offers. The publication gives no specific price levels or expected discount trends.
Methodologically, it remains unclear to what extent the responses of the 1,300 people are representative of all households. Beyond the sample size, the statement provides no details on selection, weighting or the survey period. It is therefore a snapshot bringing together views and plans, rather than official statistics. Nevertheless, the finding is consistent with the reported shopping behaviour ahead of the holidays and confirms the supermarket as the primary channel.
For consumers, the main takeaway is that planning ahead can improve availability and increase the chance of putting together cheaper shopping baskets. Whether this actually leads to lower spending at the end of the year depends on actual offers and price movements in December – the survey makes no forecast on this.
Editor: Daniel Mayer (Article created with AI assistance).